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this year so far we ve seen an increase of 13% in our tourism tax numbers. and all of that in the middle of a recession? absolutely. we are open for business. some say the blues speak to folks in hard times. some say it s because people here are doing a better job marketing their attractions. but bill luckett says whatever the cause, the results are undeniable. how important do you think that is to building up america in these hard times? well, we have lost a lot of our factories, a lot of our base manufacturing wise. blues music and tourism, and an interest in blues music is replacing that as an industry. reporter: according to lore, the great bluesman robert johnson met the devil at this cross roads and traded his soul for the gift of music. that s just a legend, but this ....