McGrath appoints Neo to lead search and performance marketing
February 23, 2021 9:06
McGrath Estate Agents has appointed GroupM’s specialist performance marketing and SEO agency, Neo Media World (Neo), following a competitive pitch. GroupM is a division of WPP AUNZ.
The agency will provide the real estate platform with SEO consulting services including technical strategy, content, data strategy and local search, as well as digital media strategy, planning, buying, measurement and optimisation services with a focus on current and emerging digital and social platforms.
Neo Australia General Manager, Daniel Benton, said Neo would drive the “further evolution” of McGrath’s performance marketing programmes.