Yes.
But for small local businesses that operate on a tiny marketing budget (or even no budget at all), a free GMB profile is often the only online marketing strategy they have.
When they run into issues with Google My Business, those issues can literally put them
out of business.
One of the biggest stressors to a small business owner in this situation is when their Google My Business listing gets suspended.
With a Google My Business suspension, your GMB listing is no longer visible on Google Search or Maps, or you have lost control of your listing (your business listing is essentially “unverified,” and you can’t manage it or make any changes to your profile).