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Google is using AI to answer your health questions. Should you trust it?

Experts say the new feature may offer dubious advice in response to personal health queries.

Google AI: Google is using AI to answer your health questions. Should you trust it?

Google AI Overviews, utilizing generative AI, presents search answers with a mix of reputable and commercial sources. Experts raise concerns about accuracy and clarity in medical responses, emphasizing the need for critical evaluation and reliance on trusted sources.

Google Is Using AI to Answer Your Health Questions. Should You Trust It?

The myth of manufacturing author E-E-A-T

Most brands are getting author E-E-A-T wrong. Here's a pragmatic approach to leveraging and showcasing true subject matter expertise.

Supercharging Google Search: The Future Of AI In Search

Google’s vision for the future of search is changing, and in an exclusive interview, a senior executive talks about its latest experiment.