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Netflix hits 40 million users for ad-supported plan, Telecom News, ET Telecom

Netflix also said it will launch an in-house advertising technology platform by the end of 2025, in a bid to offer clients new ways to buy ads and better engage with users.

Netflix Upfront: New Ad-Tech Platform, Partnership Deals

Netflix Sees Its Ad-Tier Plan Reach 40 Million Monthly Users Globally

Netflix launched its cheaper ad-tier plan in many countries last year which now has grown with more users signing up for the plan.

Netflix hits 40-million users for ad-supported plan

Netflix said on Wednesday its ad-supported tier has reached 40-million global monthly active users, from 5-million a year earlier, a sign that its push to attract new users with the cheaper plan is paying off.

Netflix's 'Ad-Supported' tier surges to 40 million users, signaling strategy success

Netflix sees a surge in ad-supported tier adoption, with global monthly active users reaching 40 million. The strategy to attract new users with a more affordable plan is successful amid fierce streaming competition.