WHEN Lucy Reynolds started making an effort to reduce her plastic consumption, she never imagined that it would lead to her setting up her own retail business. But the 32-year-old is now the proud founder of Goodness Zero Waste, Urmston’s new one-stop sustainable shop. Lucy, who is from Urmston, was inspired to launch the eco-friendly store after experiencing the difficulties of shopping for plastic-free alternatives first-hand. She says: “I thought, it’s really bad that people have to faff like this - we need somewhere where people can go to get all of this stuff.” Goodness Zero Waste opened in October 2020, and has been doing a roaring trade ever since.