that a company would do research like this. and that is to understand potential like this. and that is to understand potential bad experiences so that we can get potential bad experiences so that we can get better. so the fact that we are doing can get better. so the fact that we are doing this research is a good thing are doing this research is a good thing and are doing this research is a good thing and a are doing this research is a good thing and a responsible thing but we take it thing and a responsible thing but we take it a thing and a responsible thing but we take it a step further and when we see in take it a step further and when we see in the take it a step further and when we see in the result of that research that there see in the result of that research that there are potential bad experiences, we build tools to mitigate experiences, we build tools to mitigate those. so for instance our research mitigate those. so for instance our research is miti