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Google and IAB adtech targeted with more RTB privacy complaints – TechCrunch


The complaints argue that behavioural ads are both harmful and unlawful.
Earlier complaints over the same Real-Time Bidding (RTB) programmatic advertising issue were filed across the EU in 2018 and 2019 but have yet to result in any substantive regulatory action.
Ireland did open a probe into Google’s ad exchange last year, while Belgium’s DPA has been progressing an investigation into a flagship industry tool that’s used for gathering consents to ad targeting making a preliminary finding of non-compliance in October. But litigation to reach a final verdict on the IAB Europe’s “Transparency and Consent” (TCF) framework won’t take place until next year. ....

United Kingdom , Direitos Digitais , Helen Dixon , Orsolya Reich , Vera Jourouv , Panoptykon Foundation , Global Human Dignity Foundation , European Commission , Institute Of Information Cyprus , Rights Group , European Union , Civil Liberties Union For Europe , Real Time Bidding , General Data Protection Regulation , Homo Digitalis , Civil Liberties Union , Open Rights Group , Member State , European Democracy Action Plan , ஒன்றுபட்டது கிஂக்டம் , திரேடோஸ் தீகிடைச் , ஹெலன் டிக்சன் , உலகளாவிய மனிதன் கண்ணியம் அடித்தளம் , ஐரோப்பிய தரகு , நிறுவனம் ஆஃப் தகவல் சைப்ரஸ் , உரிமைகள் குழு ,