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The ANA predicts the percent of firms with some type of in-house agency will ultimately peak at 85-90%. Maximizing internal agency efficiency & effectiveness is key.

New yorkUnited statesAndrew mckechnieGlobal head of design group at appleSteve jobGlobal headDesign groupSenior vice presidentChief creative officerTeam is theHouse agencies insights froma pioneerInternal marketing agenciesMarketing content creationMarketing efficiencyBrand guardiansManaging brand identity