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African associations the Association of African Exhibitions Organisers, the Event Greening Forum and the Exhibition and Event Association of Southern Africa partner to recognise the contributions of the African events and exhibition sector as economic enablers. Business events are essential for Africa's economic development, creating jobs and improving infrastructure. In fact, the South African National Convention Bureau (SANCB) and the country's business event industry have secured 63 bids for international meetings, incentives, conventions, and exhibitions between 2024 and 2029, with an estimated economic value of R1,205,248,000 (US$65 million) and the potential to attract 46,470 global delegates.[1]
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