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Detailed text transcripts for TV channel - MSNBC - 20140209:12:50:00

i have a kind of a different challenge than most people. i am the only girl guitar company in a very male dominated industry and my question is how to sell and market guitar company in a male dom the nated industry. how to sell a market more to females where there are no other companies doing what i do. we actually did a story on tisha a few years ago. jen, this is what you do, you market to females. you market to girls. right. what she sees as a disadvantage is an enormous advantage. i went online to research the images, the designs, and it is amazing. my children would be all over it. so there s many strategies they could do. some, first, are product pla placement. trying to get into some of the shows on nickelodeon or shows children are watching to get people in the different bands on these shows to use the product. product placement is huge. other influencers if she knows young girls in their own bands but also doing a competition so that girls could do videos and ....

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Detailed text transcripts for TV channel - MSNBC - 20140222:10:50:00

let s move on to the next question. here is one about reaching a niche audience. i have a kind of a different challenge than most people. i am the only girl guitar company in a very male dominated industry and my question is how to sell and market more to females, where there are no other companies doing what i do. what she sees as disadvantage i see as an advantage. i went online and saw the designs, and they re amazing. there s many strategies. some firsts are product placement. trying to get into the tv shows on nickelodeon or disney, some other she s children are watching to get people in the different bands on these shows to use the product. product placement is huge. other influencers are young girls in their own band bus also ....

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