With the rise of low and no alcohol drinks, The Gin Guild is fighting the use of the descriptor ‘gin’ on such products.
Gin is defined in EU regulation as a juniper-flavoured spirit with a minimum alcoholic strength of 37.5% ABV: meaning low and alcohol product cannot, by definition, be considered as gin (Similar regulations exist in the US, where gin needs to be bottled at 80° proof).
But the rise of low and low alcohol drinks has led to a number of brands using the term ‘gin’, while the UK guild wants to protect the use of the term for genuine gin brands.