And take it with - you into the future. that is where we are now. in a moment in ghanaian music where we will need to revisit what that brilliant culture called hiplife that birthed a lot of what s happening now, to really reimagine it and see how we move forward. # sista, sista, damn i miss ya. # i m gone till november, i ll be back to getcha. we had a sankofa moment with hiplife. # can i count on you too? # i m begging you. # let me fly free and make some revenue. # if i chop, you go chop some too. # 12 months pregnant, this idea is long overdue. hiplife s place in the future of global music may come down to who it lets in, what it holds on to, and whether it can evolve. # when you dey scratch my back. # it s all love. # if you dey fix my itch. # it s all love symbiosis dey benefit. # do for each other, dem no go fit. perhaps the only question is what do we choose to evolve? do we choose to evolve what is closest to us? or do we choose to evolve the elements that are foreign to us?
Some young people now don t realise lthe collaborations and work that has| been going on between ghanaian and nigerian artists for the last l 30, 40, 50, 60, 70 years. # palm wine for lunch and dinner for breakfast. nobody will understand i the importance of hiplife until afrobeat is the biggest music in the world we are almost there already. but without hiplife, - there would be no afrobeats. ghana had established that sound before nigerians really got into the stride of things. # like say tomorrow no dey. for them, 99 was like a watershed moment for them and, 99, ghanaians already had megastar hiplife artists. if you were to take the music that they were doing and compare it with what was happening in ghana, what you will find is that it was more like the pre hiplife american imitation sort of music, and it didn t have an identity. but as time went on, they fused in the pidgin, the local language, just
Meet from doing music, which is hiplife music. and i knew i had a space in there. # vibe. # die. # by fire. # my vibe. afrobeat, it s making people enough money. and it has the public eye. # my vibe. even though we have artists doing afrobeat, it doesn t tell our story. hiplife is what tells our story. and i think it wouldn t be fair for us to lose such a thing. that means you re losing part of our heritage. hiplife is the illustration of the culture of ghana. # i m so tired i don t know what to do. # dreams, dream, dreams. so i mix my highlife,
To sign burna boy. # like say tomorrow no dey. by the late 2010s, afrobeats out of nigeria a hybrid of highlife and global beats had knocked hiplife off its pedestal. afrobeats became the catch all for west african pop. # you want a mr right, i m mr right now. hiplife is dead because the driving force of the music is the younger people, and the younger people do not identify with hiplife. i d be a fool to sit on bbc and say hiplife is dead. . no, hiplife is not dead. ghana and nigeria sibling rivals on everything from jollof rice to football dispute whether afrobeats was born out of hiplife. i get embarrassed when i see these unnecessary ghanaian resentment towards nigerians cos of their success. it s not a good look.
Till 2020 for an american label i was hip hop in africa. so it took. till 2020 for an american label like atiahtic till 2020 for an american label like atlantic to till 2020 for an american label like atlantic to sign till 2020 for an american label like atlantic to sign though till 2020 for an american label like atlantic to sign though and - till 2020 for an american label like atlantic to sign though and the - atlantic to sign though and the h brid of atlantic to sign though and hybrid of highlife under global beats had knocked a hiplife off its pedestal, afrobeats became the catch all for west african pop. all for west african pop. hiplife is dead because all for west african pop. hiplife is dead because the all for west african pop. hiplife is dead because the driving - all for west african pop. hiplife is dead because the driving force . all for west african pop. hiplife is dead because the driving force of| dead because the driving force of the music is the younger p