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Throughout the COVID-19 pandemic and in the years that followed, corporate teams were largely isolated from one another. For many, this reduced their organization s ability to meet and connect with fellow colleagues. Now, people around the world are eager to return to in-person events and business travel. In fact, nearly two-thirds of meetings and events professionals increased their budgets for 2023, with an average of 50% of meetings throughout the year expected to take place in person.
The stress level of everyday Americans is both worrisome and understandable. According to the American Psychological Association, “Stress in America” Hilton’s 2023 Emerging Trends Report focuses on a sense of caring, frictionless travel, more engaging experiences, and enhanced wellness offerings.
“If 2022 was the year of the changed traveler, then 2023 is the year of the evolved traveler,” asserted Hilton with the release of its 2023 global trends report, The 2023 Traveler: Emerging Trends That Are Innovating the Travel Experience. According to the global brand, travelers and meeting and event planners are placing a premium on destination experiences, personalization and wellness.