Jo ling kent with the price you pay. reporter: tonight it s the final sprint for the hottest toys of the holiday season, with toy sales down 5.5% this year, the pressure is on retailers. walmart is calling itself america s best toy shop while amazon allows you to shop by age and category on their toy list page. target is dedicating more space in their stores both in person and online, also partnering with disney and toys r us. the legacy toy giant wants to make a comeback after shutting down all of its stores in 2018 geoffrey the giraffe opening two new locations in texas and new jersey. we want them to walk out of the store saying that isn t the toys r us i used to know, but wow, isn t it cool? reporter: no matter where you shop, scoring the hottest toys may be a battle not even the force can bring you the cutest toys of the season baby yoda is only available to reorder for next spring. online, the top selling toys are going
You can play with them. you can sort of try and see what it is that you want to buy, which is something that consumers really like, right? you have to make the brick-and-mortar experience really interesting to get them in the story. that s because retail has become so competitive. a lot of people are saying that while geoffrey was asleep, you have retailers like amazon, walmart, target eating his toy lunch, if you will. we were able to talk to the ceo of true kids. and he says there s two people to this. consumers who are a member of the toys r us brand, so that will resonate with them. at the same time, he wants to incorporate technology and all the new strategies to kind of bring this brand back to life in a different way. just moments ago, there was a ribbon cutting here, and the store managers on got to cut the ribbon, so that was exciting. the employees feel energized about this, and they are excited to be a part of it.
jon: well, if you don t want to grow up and still dream of being a toys r us kid, you could still be in like. the iconic toy store is back after going bankrupt in 2017. we are live in new jersey, where their first store has reopened. jackie. reemerging out of bankruptcy, toys r us closed all of their stores in june of 2018. this is the first one to reopen. so, geoffrey the giraffe is back. there was a life-size geoffrey walking around. the stores are a little bit different. it s not the same toys r us. this is an experience. for as well, they are smaller. just about 6,000 feet. if you re a member, when you were a kid, they were about 40,000 square feet. what is really cool as you can touch the toys.
At least it puts somewhat of a silver lining to a sad narrative. talking about geoffrey the giraffe checking out of the store on friday. smiles from kids faces for the very last time. a little bit of a silver lining. talking 30,000 jobs lost and an ic iconic american brand gone. live from london, thanks so much. coming up, access has one big thing and mike pompeo set to return to north korea following the singapore summit. and the new reports that kim jongson trying to deceive the u.s. about his nuclear capabilities plus, vanity fair, latest on cohen s speaking out and putting family ahead of president trump,
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