Amidst mounting global economic challenges, demand for market insight is pushing 55% of professionals from the US, UK, and France to consider acquiring companies or employing outside partners to continue
First Party Data Critical for Mobile Ecosystem to Take Back Digital Following Demise of Cookies, Says Upstream at MEF CONNECTS 2021
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London, May 25, 2021 - As controllers of first-party data, mobile network operators (MNOs) are able to play a key role in helping advertisers build and maintain a marketable userbase following the demise of third-party cookies and changes to Apple’s privacy policies. The digital marketing ecosystem waits to see whether they can rise to the challenge according to mobile marketing specialists, Upstream, who will speak at the MEF CONNECTS Digital Transformation 2021 virtual conference, running from 25 - 27 May.
During his keynote, Upstream’s Deputy CEO, Kostas Kastanis, will talk about the seismic shifts in the digital marketing landscape, including Google’s decision to abolish third-party cookies in 2022. Kastanis reflecting on what this might mean for advertisers, says, “The only way advertisers survive this is if they establish th
Developing Markets Suffer Mobile Malware Pandemic with 1 In 6 Android Phones Now Infected
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Threat actors move from Google Play - 71% of malware-infected apps now on 3rd party stores
London, Apr 21st 2021 – Mobile users already disadvantaged by an economic and digital divide have suffered the most from digital fraud throughout the COVID-19 pandemic. In emerging markets such as Brazil, Indonesia, South Africa and Thailand, 16 percent of mobile devices that processed a transaction were found to be infected with malware.
That’s according to data from mobile technology specialist, Upstream, and its full-stack anti-fraud platform, Secure-D, just released in a 2021 report entitled: “A Pandemic On Mobile - Mobile Ad Fraud and Malware”. Insights come from Secure-D processing 1 billion mobile transactions and service sign-ups for 35 mobile operators in 23 emerging markets covering nearly 840 million users.
Report: Developing markets are suffering a mobile malware pandemic
21st April 2021 | TechForge Media
Ryan is an editor at TechForge Media with over a decade of experience covering the latest technology and interviewing leading industry figures. He can often be sighted at tech conferences with a strong coffee in one hand and a laptop in the other. If it s geeky, he’s probably into it. Find him on Twitter: @Gadget Ry
Anti-fraud platform Secure-D has released a report highlighting the mobile malware pandemic that developing markets are suffering.
The report is based on Secure-D’s processing of one billion mobile transactions and service sign-ups for 35 mobile operators in 23 emerging markets, helping to protect a total of almost 840 million users.
December 14, 2020
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A court in China last week sentenced four people to between 3 and 3.5 years in prison for infecting 20 million smartphones of budget brand Gionee with malware, reviving fears over the safety and security of budget Chinese smartphones.
This is not the first time that cheap Chinese smartphones have been infected with malicious code – but this time the parties that implanted the malware were employees of the company itself.
The four sentenced were employees of a Gionee subsidiary, Shenzhen Zhipu Technology, and the company’s partner Beijing Baice Technology.
Between December 2018 and October 2019 the malware – software that is designed to damage or compromise computers and networks – generated more than 27.85 million yuan (S$5 million) in profit for the two companies, according to a ruling by the court in Yiwu, Zhejiang province.