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With increased interest in living healthier lifestyles, especially amid a global pandemic, millennial and Gen Z South Africans are looking for no- or low-alcohol alternatives that will hit the spot, without the usual side effects. With the alcohol ban lifted, South African’s who have enjoyed healthier alternatives may choose a more mindful approach to drinking, opting to cut back in the long term.
“The premise of mindful drinking is that you actively think about why and how much alcohol you consume – whether it’s out of habit, due to social pressure, because you enjoy the taste or are actively trying to lose your inhibitions. The intended result is not always to stop drinking alcohol completely, but to have a healthier relationship with it,” says Alex Glenday, Director at Brew Kombucha, South Africa’s first certified organic kombucha.