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"网红美食"螺蛳粉如何做成"三个百亿"的大产业-经济-内蒙古新闻网


  为推动螺蛳粉走出去,2011年,柳州市政府实施了“螺蛳粉进京”项目。在政府支持下,当年3月,陈伟在北京市朝阳门外大街开了一家名为“螺师傅柳州螺蛳粉”的门店,店面200多平方米。
  “开张后生意不错,不少顾客光顾,后因店面租金高、创收点不够多亏了本。”陈伟说,“那时没有袋装螺蛳粉,只能现煮堂食,一碗一碗地卖。”2016年,“螺师傅柳州螺蛳粉”北京店关张。
  2012年5月,柳州螺蛳粉在中央电视台美食纪录片《舌尖上的中国》亮相。同年起,柳州每年举办一届螺蛳粉美食节,首届美食节上还推出了“万人同品螺蛳粉”活动……“这个时期,微博、微信等社交媒体兴起,互联网放大了柳州螺蛳粉知名度,电商则拓展了流通渠道。”陈伟说。
  彼时,20出头的严振华与人合伙,正在柳州火车站附近经营一家� ....

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