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Al Areesh sports new look
SHARJAH, 4 hours, 26 minutes ago Al Areesh, the flagship brand of UAE-based value-added food manufacturing firm Global Food Industries’ (GFI) Frozen Division has launched its new look and packaging to highlight the brand’s strong links with the UAE’s heritage and culture. With a brand name that traces its origins from ‘Areesh’, the square or rectangular shaped houses that Emiratis built using palm fronds, the rebrand also aims to reinforce the sense of pride among its employees as the people behind a thriving homegrown UAE food brand. “Al Areesh has continuously provided a genuinely authentic taste experience across the GCC for more than 20 years from its home in the UAE,” Tina Siegismund, Head of Marketing & Innovations at GFI’s Frozen Division, said. “It is therefore fitting that with such deep connection of the brand name itself with the country, as well as its delicious taste that has been greatly influenced by local