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Universal Music France and Binetou Sylla partners to lead Def Jam Africa

Universal enters strategic partnership with producer Binetou Sylla and Wèrè Wèrè Music to lead Def Jam Africa across French-speaking Africa

The partnership will see Paris-based Binetou Sylla lead Def Jam Africa within French-speaking markets on the continent…

Universal Music France and Binetou Sylla, founder of leading independent label Wèrè Wèrè Music partner to lead Def Jam Africa across French-speaking Africa

Universal Music France (UMF), a division of Universal Music Group (UMG) (www.UniversalMusic.com), the world leader in music-based entertainment, today announced a new strategic relationship with Binetou Sylla, acclaimed producer and founder of leading independent label Wèrè Wèrè Music to lead Def Jam Africa within French-speaking markets on the continent, in collaboration with Universal Music France

APO Group - Africa Newsroom / Press release | Universal Music France and Binetou Sylla, founder of leading independent label Wèrè Wèrè Music partner to lead Def Jam Africa across French-speaking Africa

Universal Music France and Binetou Sylla, founder of leading independent label Wèrè Wèrè Music partner to lead Def Jam Africa across French-speaking Africa

Def Jam Africa Expands Efforts in French-Speaking Countries

UMG and Def Jam Africa expand efforts in French-speaking countries on the continent following a partnership with Wèrè Wèrè Music founder Binetou Sylla