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Folgers, a throwback coffee brand in a time of nitro lattes, wants to be cool

Folgers is the biggest seller of ground coffee in U.S. stores, but it has confronted a painful realization: its reputation is . not strong. ....

United States , Geoff Tanner , Wayanna Jackson , Trombone Shorty , Joan Jett , Luke Simmons , Folgers They , New Orleans ,