facing on the campaign trail. republicans increased focus on culture pre-dates donald trump, but he certainly has accelerated it with his attacks on political correctness. his culture of grievance here. that plays into, indeed, as you said, some of the symbols. some artifacts of a confederacy. in the name of personal freedoms and states rights, opposed to things that americans care about in terms of their pocketbook, their bottom line, as mike said. the household staples that they really need. but that is what is driving the party right now. it s not about economic issues. it is not about policy. it is about posturing so very often. i think, joe, we re seeing the democrats struggle with this right now, too. where they have right now in washington a great debate over this reonciliation package. paid family leave, child care, it s popular. that s not what they re messaging about.