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The $ Trillion Opportunities within Country Positioning in Mind
15th Dec 2020    |    Source: Knowledge Bylanes
First Global Strategic Positioning Report Released
Fortune (China) and Ries Positioning Strategy & Consulting have released the first global positioning strategy report – The $ Trillion Opportunities: Building Global Brands with Country Positioning in Mind – in the United States.
The positioning report points out that each country has different positioning in mind qualities and that companies should effectively grasp the concept and rely on categories to build a global brand.
The research for the positioning report was based on the unique theoretical framework created by Ries Consulting, and explored through consumer analysis and category research into six core markets, the United States, China, United Kingdom, France, Germany and India. It importantly locks in potential category opportunities in these markets. It also provides guidelin ....

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