increasing competition. reporter: this following a report citing sec filings that company executives and insiders sold some of nearly half a billion in stock in a pre-scheduled selling program before the share price fell 80% from last year s high. and the company has had to ride out public image problems, including a safety recall of its treadmill. during the pandemic, peloton saw huge demand for its products and subscriptions, announcing it would put $400 million into a new factory in the u.s. tonight peloton did not respond for a request for comment from nbc news. okay, peloton let s go reporter: meanwhile, owners of expensive equipment that requires a monthly fee and constant connection are left in limbo. in just 60 seconds, our series finding the missing in what could be a remarkable break in a cold case. our exclusive look now to our nbc news exclusive