An original black and white sketch of Winnie the Pooh and his good friend Piglet which languished for decades in a drawer is expected to fetch thousands when it goes under the hammer next month.
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Recent hits like Pathaan and Drishyam 2 have gone easy on traditional marketing. There has been a paradigm shift especially after covid. Prior to the pandemic, it was about the perception of the film and now it’s about the positioning of the film