Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAs by as Much as 50%
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MMA Global unveils strategy that shows by targeting the “movable middles” marketers can attract more non-buyers, while increasing penetration across all brand buying groups
“The MMA always tackles the toughest marketing challenges, particularly when it comes to data and marketing optimization. Empirical evidence and analytics validate OBM2 as the most effective approach to improving ROAS.” said Norman de Greve, CMO, CVS Health, and Chair of MMA’s North American Board. NEW YORK (PRWEB) January 13, 2021
MMA Global, the association devoted to architecting the future of marketing for CMOs, today introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).