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April 29, 2021 4:48 pm
Tick Tock packaging, by Jamie Nash
Rooibos tea brand Tick Tock approached Jamie Nash Studio to develop its newly launched Wellbeing flavour collection and add two more variants. With many brands already in the market and drinkers loyal to their favourite, Nash says the aim was to express Tick Tock’s “playful personality” across packaging and branding.
This has been done through animals. A leaping zebra has been chosen to represent the Ginger Boost tea, with Nash saying this accurately depicts the “zingy, uplifting mood” of the product. Meanwhile a tiger taking a calming dip in a river adorns Chai Relax. He says the tiger swimming in the reflection of the warm sun “perfectly captures” the flavour.
Montreux Jazz Festival Announces RESTART Poster Competition Winners
Now that I’m halfway vaccinated, with a Moderna cocktail swimming in my bloodstream, I can see the clouds somewhat parting. While my new normal won’t be anything like my old normal, maybe I can get back to some of the things I love, like eating al fresco, playing croquet, and having youngsters scream in my face atop massive layers of guitar feedback while surrounded by a pile of sweaty humans.
OK, so maybe I won’t be hitting the club anytime soon. But I wouldn’t mind sitting out on a blanket and even taking in some jazz at the park. Unfortunately for me, this summer’s