To celebrate its upcoming 20th Anniversary on Monday, October 30th, the Broadway blockbuster WICKED is partnering with several local restaurants and bars with special WICKED-themed creations to help ring in the anniversary celebration.
reporter: she went from a struggling business owner to flourishing baker within months of the episode airing. and nine years later? our original fat witch. reporter: she is still on top. still our biggest seller. reporter: carol s daughter, a beauty store in new york city blossomed after being featured on oprah several years ago. we made the appearance on oprah and our website crashed. during the show we went from like four visitors to 17,000. reporter: carol s daughter was a $2 million company. after oprah s endorsement, today they re worth over $30 million. it is like getting the seal of approval. you know, like, oh, it must be a great brand because oprah likes it. reporter: for these women the oprah effect changed their lives and both agree, you can t get better advertising than that. i m so grateful to oprah for showing me what success looks like. i cannot thank her enough. i don t have words. i think that is a good way to sum up oprah. there aren t words. s