Gap Inc. entered into an eyewear deal with De Rigo, the Italian eyewear company, to launch Gap-branded products in the United States, Canada, Mexico and Brazil.
The eyewear deal will include a number of different products including prescription frames and sunglasses. The Gap-branded merchandise is scheduled to be available to consumers in 2022 and will be available through De Rigo s sales network and some Gap retail locations. The licensing agreement is a multi-year deal and creates products for both adults and children.
“Partnering with licensees such as De Rigo gives us the opportunity to amplify our strong, globally relevant brand and extend its reach to customers around the world,” said Adrienne Gernand, a senior vice president of Gap strategic alliances and licensing.