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On the occasion of #WorldSleepDay on March 17, Sofitel Hotels & Resorts is inviting guests and travelers to experience its most luxurious bedtime routines with “Sofitel’s Do’s & Don’ts for a Bonne Nuit”. As an ambassador of modern French style, culture and art-de-vivre around the world, Sofitel exudes a refined and understated sense of modern luxury, which certainly extends to its signature Sofitel MyBedTM experience, and the brand’s chic approach to well-being. In keeping with the theme for this World Sleep Day – Sleep is Essential for Health – Sofitel shares its secrets to the ultimate good night’s sleep.
One Green Bean (OGB) has created Australia’s first Sleep Deep Experience to spearhead a PR and social driven campaign for The Body Shop’s Wellness range after research revealed more than one in three Aussies sleep less than six hours a night, with barely one in five waking up refreshed.