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THE Mobile World Congress, MWC 2024, holds next week, from February 26 to 29, at the Fira Gran Via in Barcelona. The city looks forward to this great event which, at some point, was gathering over 100,000 people in four days every year, and the industry looks forward to the meeting because it provides a great opportunity for networking and deal-making. The Mobile World Congress is hosted by the GSMA – the GSM Association which draws membership from the mobile industry, over 750 operators and allied companies, 400 of them, including equipment manufacturers and vendors. Last year, the Mobile World Congress added €461m to the Barcelona economy in four days. Every year, the final days of February are firmly rooted in the calendar of industry practitioners. It is fun. It is hard work. It is a lot of trekking to do, moving from one hall to another and looking for topics and products that will arrest your instincts and shape your business. At the end of the day, Barcelona makes up for a l
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