new home it s taken off on social media come on come on. reporter: one fan posting pics of their new pup named betty. you are already seeing donations in betty white s name roll in. yes i mean we ve been getting them all week long. reporter: reporter bethany davis with our nbc station wsfa in montgomery, alabama was covering the story when she met bubba, her youngest had been begging for a dog, so she surprised him, adding to their family of seven and this was the right dog at the right time. this was the right dog and apparently the right time if it weren t for the betty white challenge i never would have made a special trip to go to that shelter to meet bubba. reporter: at california s ventura county animal services they are asking for donations as small as $5 with the goal of raising $10,000 in betty white s name. we use donor dollars for a wide range of things from supplies for our foster parents to enrichment supplies for the dogs,