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Director of the middle east program and we are delighted to welcome you to what i think will be a fascinating program on us policy and strategy after the Qassem Soleimani strike. First in the unlikely event we need to evacuate the building i will tell you where to go. I dont think that will be a problem but i will direct you. Also thank you for those who have supported todays activity. They have done it in a way that is exemplary for the way a policy discussion should do so to set up a conference so there is no responsibility for what we say but but it is an issue of significant broad interest we are grateful for the support. Looking at what has happened in the gulf there is a broader National Debate if the us should be digging in or pulling out. Iran is perceived to be a threat. Even within the chump Administration ....
It includes certification, connectivity, safety, and then they are offshore by regulation and also by advancement. If i look at theres mainly three years, one is commission engines and one is electric vehicles, the next one is fuel cells. We see many improvements and right now with all the low friction advanced cooling and others we have bringing you efficiency and provement by 35 to 50 reduction in fuel efficiency. Roughly at a cost of 2000 or 2500 per car. This is why we see today a landscape and it will continue for the future where it naturally these technologies would present the vast majority of the market. Meanwhile, the market for hybrid and better electric vehicles is being challenged. Right now this market has been growing for ten years and peaked in 2013 at three at 3. 8 of the u. S. Market. And that it declined to 2. 9 last year. The challenge is only 6 of the u. S. Drivers are ready to pay more for a greener and more efficient car. And what they would spend on average is 4 ....