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unless you re selling jagermeister, there s not a call for that. then script font, impossible to read unless you squint. someone who just learned you can change the fonts for the first time. you got to make your banner ad something people can see. let s move on to the next idea, make sure that your ads look and feel like your website so it s not jarring when you go from the banner to the website. yeah, yeah. you want to make that transition really as smooth as possible for whoever has clicked your banner ad. you know, a good analogy might be a fast food restaurant that has one logo on the sign outside, another logo on the employee uniforms, and another logo on your drink cup. it s going to turn people off. and if you do that kind of thing with your banner ads, people are going to land on your website and leave. what else is interesting about that, look, the click-through rate is going to be low, it just is across the industry. at least this way you get some