Participation vs. Effectiveness in Sponsored Tweet Campaigns: A Quality-Quantity Conundrum informs.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from informs.org Daily Mail and Mail on Sunday newspapers.
Purpose: In the past few decades, relationship management (RM) theory and RM strategies in business-to-business (B2B) contexts have evolved tremendously, driven by constant innovation. Hence, the purpose of this study is to understand the trends and evolution of RM and relationship quality (RQ) in B2B contexts and empirical insights on RM and RQ in B2B, which in turn would provide insights into trends and future research directions. Design/methodology/approach: Grounded on the industrial marketing and purchasing group, this study adopts a critical systematic literature review to provide a comprehensive analysis of the past, current and future trends in empirical research insights of RM and RQ in B2B markets. Findings: This study provides some novel insights into RM in B2B context by using a multidimensional approach to RM and RQ and analyzing prior marketing research from three perspectives: the evolution of RM and RQ in B2B context; prior empirical research; and practical business ins
Pakistan is witnessing a fresh wave of terror attacks and the epicenter is Balochistan. Since the beginning of the year 17 attacks have been carried out by different Baloch groups. In March so far,.