Mumbai: Merge Infinity Network’s integrated marketing agency Chimp&z Inc has bagged the digital marketing mandate for MuscleXP, a premium-quality sports supplement brand, and Man Arden, a male grooming and skincare brand from the house of Emmbros Overseas Lifestyle Pvt Ltd. As part of the mandate, Chimp&z Inc will be responsible for amplifying the brands’ social media
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What’s trending? The most-read stories on APAC beauty market and consumer insights In our round-up of the recent trend developments in the Asia Pacific beauty and personal care market, we highlight the make-up products driving Japan’s make-up recovery, the latest Beauty Broadcast episode on brand collaborations and more.
1 – ‘Storming the market’: Natural beauty brand Skinella says sheet mask sales in India are soaring
Sheet masks are ‘storming the market’ in India according to natural beauty brand Skinella, which is now exploring new launches after its first three variants performed ‘phenomenally well’.
Skinella offers natural vegan products inspired by superfoods such as berries, kiwis and honey. The brand is a subsidiary of Cosmic Nutracos, a beauty and wellness company that also produces the health food brand Gaia.
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India’s St. Botanica aiming to achieve sales of $13m this year by bringing global trends to the domestic market By Amanda Lim India-based St. Botanica believes it is on its way to achieving its goal of surpassing U$13m in sales this year as it is set to launch a slew of skin care products that tap into the consumer demand for transparency.
The brand was established in 2015 by personal care firm Emmbros Overseas, which also owns four other brands including Oriental Botanics and Man Arden.
The brands are available on its official websites as well as leading e-commerce platforms in India, including Amazon, Flipkart and Nykaa. It is also available offline through several retail counters.