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Shopping small makes a big impact Kelsey Sheehy NerdWallet FacebookTwitterEmail According to the U.S. Small Business Administration, when you spend $100 at a small business, $48 stays in the community. Spend the same $100 at a big-box store or national retailer and only $14 stays.Getty Images I get it. It’s easy to shop on Amazon. Running low on toilet paper? Need lightbulbs? Want a bath caddy on a whim? With two clicks and even less thought, the item you need/want/desire is at your doorstep, often in 48 hours or less. Shopping locally requires more thought. Supporting small businesses is an intentional act one that the mom and pop shops in your neighborhood desperately need you to make. ....