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Lenovo showed its prowess at this year’s Asia eCommerce Awards as the brand took home the gold for Best eCommerce Loyalty Programme, and a bronze trophies for Best in eCommerce (Brands) – Electronics & Gadgets. Ajay Shankar also bagged the bronze for eCommerce Leader of the Year (individual).
With its “Lenovo Pro” campaign, Lenovo was able to continue its efficient growth whilst providing top-notch loyalty programme for its customers as the brand strives to remain competitive in the highly competitive marketplace.
Challenge
In early 2019 Lenovo realize online cost per acquisition continuing to rise rapidly in Asia market and consumer acquisition for IT products continues to become increasingly competitive especially with online marketplaces disruption. To continue its efficient growth, Lenovo identified small and medium businesses (SMB) segment as one of the key audience group to target.
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Razer is the world’s leading lifestyle brand for gamers. Despite having successfully listed on Hong Kong stock exchange in 2017, the company’s culture and spirit is that of a start-up. With a few business re-engineering processes that improved the fulfilment turnaround and returns management speed for its customers, Razer improved its Net Promoter Score by 30% between 2019 and 2020.
With a dedicated team and colleagues who placed their heart and soul in making Razer the best products and platform that it can be, coupled with its agility to respond to the ever-changing consumer behaviour and trends in the industry, it won the silver for Best in eCommerce (Brands) – Electronics & Gadgets at
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