Now more than ever, consumers are telling brands: “basta de tonterías” cut the bullshit when it comes to cultural appropriation. So this year, in honor of Cinco de Mayo a celebration commemorating Mexico's 1862 victory over the French Empire at the Battle of Pueblo brands are ditching the offensive costumes and celebrating the rich stories, culture and flavors of Mexico. Here are some of the best Cinco de Mayo campaigns of the year.