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E-commerce PoP: Strong need for a reward currency for direct to consumer brands: e-Commerce enabler POP

e-Commerce enabler POP anticipates expanding its rewards coin user base to 8 million by the end of the next year, up from the current 1.5 million. The company plans to achieve this through new launches of e-commerce marketplace and payment instruments, with over 1,000 brands expected to issue and allow redemption of POP coins on their e-commerce websites by the end of 2024.

GoKwik news: GoKwik launches solutions for peak sale period traffic for D2C brands

GoKwik, an ecommerce enabler, has developed solutions to manage high order volumes during peak sale periods for direct to consumer brands during the festive season. It has created a mechanism to ensure seamless order processing and enhanced checkout efficiency. GoKwik helped beauty and personal care brand Pilgrim tackle the issue of high traffic during a flash sale by increasing the API rate limit.

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