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Why The Difference Between 'Creator' And 'Influencer' Matters To Brands

For companies tapping online talent to market their brands, the vast difference between "creators" and "influencers" can be crucial to success.

Reese Witherspoon's snow 'recipe' prompts a flurry of safety concerns

Reese Witherspoon Sparks Hygiene Debate After Eating 'Snow Cream'

Reese Witherspoon made a "snow salt Chococinno" in a TikTok video on Friday, but is the snow-themed dessert safe?

Making a career out of cooking at the first annual FoodieCon in New York

Some of the city’s leading food journalists and Food Network chefs hosted panels at the Wine and Food Festival’s first annual FoodieCon on Oct. 14, working with influencers such as Nick DiGiovanni and Dylan Lemay to discuss the intersection between food and technology. The event, held at the Hard Rock Hotel near Times Square, took.

WICKED to Celebrate 20th Anniversary with Specialty Cocktails and Themed Treats

To celebrate its upcoming 20th Anniversary on Monday, October 30th, the Broadway blockbuster WICKED is partnering with several local restaurants and bars with special WICKED-themed creations to help ring in the anniversary celebration.