I mean, feuds with mccalls after she worked at that magazine and the view. that s not what oprah likes. oprah likes to rule with an iron fist. that s going to be very problematic. bill: have you got to be fair to ms. o donnell. they were up double on the view rosy s numbers were up double digits. she got phenomenal ratings because she was so controversial and she created such buzz. is that the kind of buzz that oprah and more importantly the advertisers want. remember, oprah had big time advertisers p and g. target, g.m. do they want to be associated with a controversial left leaning person like rosie o donnell? they might be worried. bill: if she get eyeballs she would get advertisers. it s not going to be easy. she did well on the view in that she increased the viewership there. part of it was sensationalism. and then nbc tried to hire her. do you remember this? they gave her a have variety shw which lasted 12 minutes. i don t think it got through the