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MGA Entertainment has detailed the launch of its LOL Surprise franchise’s #Hairgoals Series Two as well as its first O.M.G. boy fashion doll, following what has been another year of critical acclaim for the brand.
For the fourth year running, LOL Surprise found itself among the DreamToys’ Top 12 Toys for Christmas, proving the brand’s staying power within a dolls sector that has seen strong sales and engagement across the board throughout this year of the pandemic.
Building on that strength, MGA Entertainment’s #Hairgoals returns with a new set of characters to collect in its second series, while new O.M.G. fashion dolls have been added to the range via the Winter Chill O.M.G. Fashion Dolls collection and the O.M.G. Remix 2 Pack which features the brand’s first O.M.G. boy.