Top Women's History Month 2023 campaigns adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
Many were unhappy with the campaign considering parent company HUL's Glow & Lovely ads, and the lack of fresh imagery to counteract regressive practices.
Ads can be powerful tools for reframing cultural conversations, but when brands make ads without shifting their dollars to support the values they tout, it can confuse and frustrate consumers.