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Invoca acquires DialogTech for $100M to expand its conversational intelligence tools
On the heels of expanding its marketing call analytics platform last year to provide more insights to help those in sales, e-commerce and customer experience, Invoca is making its first acquisition to widen the net of companies that it targets. The company has acquired DialogTech, a startup that builds tools for marketers to analyze inbound phone calls and other contacts, in what TechCrunch understands to be a $100 million deal.
As part of the transaction, Santa Barbara-based Invoca will be divesting Swydo, a company that Chicago-based DialogTech acquired in 2018. Swydo originally from The Netherlands will remain a partner of Invoca’s, the company said.