If you’ve spent any time in Pinellas County, you know On Top of the World. It’s a 55-and-up active living community in Clearwater. The community has one newspaper, and it is a good one. Literally. There is no bad news on any of its pages.
Mercy. Twenty new ads had just poured in on deadline. Twenty. The September issue of On Top of the World News already was a puffy 60-plus pages, huge for this time of year. The snowbirds won’t even arrive until November.