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Emotion, contextual advertising emerging as alternatives to third-party cookies
January 2022 will mark a turning point in the advertising market with the end of third-party cookies. Some news publishers have been already working to adapt to the new post-cookie world in which contextual advertising will play an important role.
| May 17, 2021
It will be necessary to optimise the targeting processes of profiles obtained with IDs or first-party cookies. Publishers will also have to see what role Google plays, with its alternative to cookies, FLoC (Federated Learning of Cohorts), a system that relies on tokens that identify user preferences, while complying with data privacy laws.