Deloitte Digital’s Charles Baylis and Matt Lawson
Commercial Radio Australia has crowned Deloitte Digital as the winner of round 1 of the 2022 Siren Awards.
The agency took out prizes for the Best Single Ad and Overall Round Winner at the awards for its Suzuki Australia ‘Motorbike of Cars’ advertisement, an ASMR-style clip which asked listeners to imagine a Suzuki car as being “two motorbikes stuck together with couches”.
In response to their win, creators Charles Baylis and Matt Lawson said that “radio is all about the theatre of the mind”.
“We allowed an audience to experience an impossibly fun mode of transport and drive it around that theatre, legally,” they said.