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An imperfect storm has benefited Gophers student-athletes this week. Dinkytown Athletes told the Pioneer Press on Friday the NIL collective’s specialty beer release unintentionally coupled with football coach P.J. Fleck’s jarring plea for more funding has produced a big response over the past three days. DTA said it has netted more new memberships […]
"Collectives," or donor-backed groups that facilitate NIL deals for student-athletes, have amassed enormous power in college sports. Here's how they operate, make money, and land brand deals.