To try to counter the spread of ai generated disinformation, google is today trialling a new watermarking system to label ai generated images. to explain more, let s go live to our technology editor, zoe kleinman. zoe, digital watermarks sound simple, how do they work? it isa it is a real issue for lots of people, trying to identify content that has been made by people and buy computers and as a! is getting better that is getting harder. google thinks it has the solution and the solution that is trialling now is a digital watermark that is embedded into the image, so you can t see it with the naked eye. to give you an example, this is a picture of a cow. the face of the cow has the watermark but you can only see it if you run it through